Simplicity

This episode is about keeping things simple, which is much harder than making things complicated. The moral: "Good leaders know how to make complicated things simple."

You should also check out HubSpot's Gobbledygook Grader, created together with David Meerman Scott. It evaluates your written content (press release, brochure copy, etc.) and checks for use of gobbledygook, jargon, cliches and over-used, hype-filled words.